Affairs
Europe Briefing

Drive a hard bargain - France

Preface

Having teased locals from behind scaffolding and billboards for two years, Citroën will open its revamped €11m, 1,200 sq m flagship showroom at 42 avenue des Champs-Elysées this spring. With its 25m-high glass "pineapple", designed by the architect Manuelle Gautrand, the French car-maker will join Peugeot, Mercedes-Benz, Toyota and Renault, all of which have showrooms on Paris's premier thoroughfare.

Credits

Writer: Michael Booth



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